Bumble and bumble Recruits Brittany O’Grady for New Campaign

Bumble and bumble has recruited actress Brittany O’Grady for its latest campaign, promoting Bb.Hairdresser’s Invisible Oil Primer.  

The product is a best-seller for the brand, and effectively reduces frizz—even in extreme humidity.  

O’Grady has naturally curly hair, and comments on how well the product works for her, saying, “I don’t have to worry about my style changing throughout the day because of frizz.”

Corey Reese, senior vice president and general manager of Bumble and bumble adds, “Brittany embraces a fearless approach to hair styling and self-expression, making her a perfect partner for this campaign.”

Bb.Hairdresser’s Invisible Oil Heat/UV Protective Primer is a multitasking leave in treatment for all hair types powered by a signature 6-oil blend.

In addition to featherlight moisture, it provides heat protection up to 450°F/232°C, has UV filters to help protect hair against the drying effects of the sun, helps protect color from fading for up to 16 washes, detangles to help protect against breakage, smoothes, softens, and adds shine. 

The collection is available at Ulta and Sephora, and at Bumble and bumble hair salons.